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Meet the DTC brand empowering military spouses across the US

HOSTED BY CASEY ARMSTRONG    1 HOUR

57% of military spouses do not work outside the home - this inspired two founders to build a remote manufacturing network to give them jobs and purpose.

Meet the DTC brand empowering military spouses across the US

HOSTED BY CASEY ARMSTRONG    1 HOUR

57% of military spouses do not work outside the home - this inspired two founders to build a remote manufacturing network to give them jobs and purpose.

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About This Webinar

Inspired by the greatest women’s movement of all time, R.Riveter was founded on the American ideal that opportunity and innovation, when combined with determination, will create positive impact. From two women in an attic to a nationwide network of Riveters, the company embodies the time-tested mantra of success through hard work, while providing travel-hardened military spouses the opportunity to achieve and elevate.

In this webinar you'll learn how to:

  • Build and test product protoypes while working with a distributed manufacturing network.
  • Grow a passionate community that amplifies your brand without the influence price tag.
  • Pick the right technology stack to drive awareness and keep loyal customers coming back.
  • Grow a brand that lands on Shark Tank and QVC - and develop a fulfillment strategy to manage the order growth.
R. Riveter Hero

About the Speakers

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Lisa Bradley & Cameron Cruse

Lisa Bradley & Cameron Cruse

Co-Founders of R. Riveter

New military spouses Lisa Bradley and Cameron Cruse found themselves asking the question: why is it so difficult to find meaningful employment? Military spouses provide strength to service members, yet their sacrifices often come with an economic and emotional price tag - lack of employment. After charging two thousand dollars each to their credit cards, Lisa and Cameron purchased a commercial sewing machine and a small supply of leather and canvas. At first, it was a two-woman operation, but as demand grew, so did the team. Today the company is made up of a network of military spouses, known as Riveters, scattered across the country.

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Oliver Galang-1

Oliver Galang

Senior Strategic Account Manager at Shoelace

Oliver manages the digital marketing strategy of a variety of different companies and verticals at scale with a focus on paid social & paid search at Shoelace.

He currently works with a plethora of DTC eCommerce brands and manages budgets of over $1 million a month that are scaling revenue from $10k/mo to $100k/mo+.

YOUR HOST

Casey Armstrong

Chief Marketing Officer, ShipBob

Casey Armstrong is the CMO of ShipBob, the leading cloud-based logistics platform that supports over 5,00 ecommerce brands across 17 fulfillment centers in four countries. Prior to ShipBob, Casey was the VP of Marketing at BigCommerce and SVP at Watchmaster.

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About the Brand

 

R.Riveter was founded by Lisa and Cameron on the American ideal that opportunity and innovation, when combined with determination, will create positive impact. From two women in an attic to a nationwide network of Riveters, their company embodies the time-tested mantra of success through hard work, while providing travel-hardened military spouses the opportunity to achieve and elevate. With each spouse doing their part to assemble the product, their mission is accomplished through the hands of many, coming together as one.

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R. Riveter Burst

About the Partner

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Shoelace specializes in digital media buying for large and emerging DTC brands. By blending creativity and technology, Shoelace has pioneered Customer Journey Marketing to create compelling ads and stories for customers when they are most likely to buy.
Leverage every touchpoint and bolster brand awareness while unlocking new revenue streams and creating a more memorable customer experience..

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