--- title: Ecommerce Operators Series | S2 E1 | Andrea Lisbona of Touchland description: Learn how Andrea Lisbona disrupted the hand sanitizer market, navigated unprecedented pandemic ecommerce demand, and leveraged ShipBob to scale Touchland. image: https://operators.shipbob.com/hubfs/S2%20EPISODE%201.png --- ![partner-nav-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Partner%20LP%20Files/partner-nav-dots.svg) [![operator-series](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Final%20Assets/operator-series.svg)](https://operators.shipbob.com?hsLang=en) × Every Wednesday @ 1PM CT - [HOME](https://operators.shipbob.com/) - [ON-DEMAND SESSIONS](https://operators.shipbob.com/library) ☰ Every Wednesday @ 1PM CT - [HOME](https://operators.shipbob.com/) - [ON-DEMAND SESSIONS](https://operators.shipbob.com/library) [GET A FREE QUOTE](http://shipbob.com/quote) ![unlocked-icon-webinar-recording](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20Recording%20Page%20Assets/unlocked-icon-webinar-recording.svg) UNLOCKED ## Building a viral community without the influence price tag **HOSTED BY CASEY ARMSTRONG**   ● 1 HOUR Learn how Touchland revolutionized hand sanitizer and became a staple for businesses & consumers everywhere. START WATCHING NOW ► [MORE LIKE THIS](https://operators.shipbob.com/touchland-unlocked#videocolumncontainer) ## Building a viral community without the influence price tag **HOSTED BY CASEY ARMSTRONG**   ● 1 HOUR Learn how Touchland revolutionized hand sanitizer and became a staple for businesses & consumers everywhere. ## Is Listening More Your Style? Check out the Operators Series podcast where we share interviews with e-commerce founders and operators like you. [![apple-podcast-button-fix](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20Recording%20Page%20Assets/apple-podcast-button-fix.svg)  ](https://podcasts.apple.com/us/podcast/operators-series/id1569574138)   [![amazon-music-button](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Final%20Assets/amazon-music-button.svg)    ](https://www.amazon.com/item_name/dp/B08K5BZCFX/ref=sr_1_1?dchild=1&keywords=operator+series+podcast&qid=1625882503&s=audible&sr=1-1) [![spotify-button-fix](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20Recording%20Page%20Assets/spotify-button-fix.svg)](https://open.spotify.com/show/6p0LNtC2r4TJiPSJgNem3O) ## About This Webinar Covid created the perfect opportunity to share her game-changing sanitizer with the world. But she didn’t stop at making a profit. She created Touchlives, a social initiative that mobilized her customers to drive social change and raise awareness for water scarcity, health and hygiene. Learn the story behind the brand as we sit down with Touchland CEO Andrea Lisbona in our 2021 relaunch of the ShipBob Operator Series. ### In this webinar you'll learn how to: - Fulfilling a 34K customer waitlist during COVID. - Going viral on TikTokand through celebrities without paying influencers. - Building an end-to-end experience that converts customers and drives loyalty. - Mobilizing a community to drive social impact. ![Touchland Hero](https://operators.shipbob.com/hubfs/Touchland%20Hero.png) ## About the Speakers ![partner-quotes-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Partner%20LP%20Files/partner-quotes-dots.svg) ![Andrea Lisbona](https://operators.shipbob.com/hs-fs/hubfs/Andrea%20Lisbona.png?width=250&height=250&name=Andrea%20Lisbona.png) ### Andrea Lisbona *Founder & CEO, Touchland* Andrea Lisbona is the founder and CEO of Touchland - the celebrity-obsessed, vegan, and cruelty-free hand sanitizer. Originally from the Barcelona, Andrea launched Touchland in 2018 with a Kickstarter campaign that reached 450% of its initial fundraising goal. Since its inception, Touchland has continued to expand its product line, and now sells its products B2B with customers ranging from Equinox and Louis Vuitton to Tesla. ![partner-quotes-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Partner%20LP%20Files/partner-quotes-dots.svg) ![Chris Lavoie](https://operators.shipbob.com/hs-fs/hubfs/Chris%20Lavoie.png?width=250&height=250&name=Chris%20Lavoie.png) ### Chris Lavoie *Technology Partner Manager at Gorgias* Chris Lavoie leads tech partnerships at Gorgias working closely with their amazing tech partners to scope, facilitate, and promote integrations to their customer base, so merchants can leverage all the benefits that come with using Gorgias partner ecosystem. YOUR HOST ## Casey Armstrong *Chief Marketing Officer, ShipBob* Casey Armstrong is the CMO of ShipBob, the leading cloud-based logistics platform that supports over 5,00 ecommerce brands across 17 fulfillment centers in four countries. Prior to ShipBob, Casey was the VP of Marketing at BigCommerce and SVP at Watchmaster. ![webinar-host-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20LP%20Files/webinar-host-dots.svg) ![webinar-host-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20LP%20Files/webinar-host-dots.svg) ![webinar-host-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20LP%20Files/webinar-host-dots.svg) ![webinar-host-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20LP%20Files/webinar-host-dots.svg) ![Screen Shot 2021-06-25 at 12.56.49 PM](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20Recording%20Page%20Assets/Screen%20Shot%202021-06-25%20at%2012.56.49%20PM.png) ## About the Brand Touchland is redefining the way businesses & individuals take care of their health by creating innovative solutions that combine design, technology & high quality formulation to deliver a unique hand sanitizing experience. ![partner-quotes-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Partner%20LP%20Files/partner-quotes-dots.svg) ![Touchland Product](https://operators.shipbob.com/hubfs/Touchland%20Product.png) ## About the Partner   ![gorgias - logo](https://operators.shipbob.com/hs-fs/hubfs/gorgias%20-%20logo.png?width=213&name=gorgias%20-%20logo.png) Gorgias is a help desk (help center or customer support) for Ecommerce stores that allows your customer service team to manage all of your support, customer service in one place. Top Shopify stores use Gorgias to reduce ticket first response time and increase the efficiency of their customer support teams. ## Watch These Too! [![Tracey Wallace Doris Sleep](https://operators.shipbob.com/hubfs/S2%20EP2.png)](https://operators.shipbob.com/doris-sleep-unlocked?hsLang=en) [**Building a DTC brand with a sustainable end-to-end supply chain.**](https://operators.shipbob.com/doris-sleep?hsLang=en) - ● WITH TRACEY WALLACE1hr Hear how Tracey Wallace built a luxury pillow line with an eco-friendly approach, and a sustainable supply chain. [![Pachama Offsetting Fulfillment](https://operators.shipbob.com/hubfs/S2%20EPISODE%203.png)](https://operators.shipbob.com/pachama-unlocked?hsLang=en) [**Making sustainable commitments by offsetting your fulfillment footprint.**](https://operators.shipbob.com/pachama?hsLang=en) - ● EARTH DAY SPECIAL 1h19m Learn how two DTC brands are leveraging the latest AI technology to offset emissions. [![LEONIE LYNCH JUSPY](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Video%20Library%20Assets/Video%20Thumbnail%20Images/S2%20EPISODE%205.png)](https://operators.shipbob.com/juspy-unlocked?hsLang=en) [**Reclaim 50% of your time by outsourcing fulfillment globally.**](https://operators.shipbob.com/juspy?hsLang=en) - ● WITH LEONIE LYNCH 58m Learn how Leonie  leveraged ShipBob’s global fulfillment solution to get her time (and life) back. GET IN TOUCH WITH SHIPBOB ## Looking for a fulfillment solution? [Request a Quote](https://www.shipbob.com/quote/?utm_source=Operators+Series&utm_medium=Operators+Series+Recording+Page&utm_campaign=Touchland&utm_id=Partner+Marketing) Get in touch with Shipbob # Looking for a fulfilment solution? [Request a Quote](https://www.shipbob.com/quote/) [![ShipBob](https://www.shipbob.com/wp-content/uploads/2019/11/logo-footer.svg)](https://www.shipbob.com) ### Picked, packed, and shipped. - [![LinkedIn](https://www.shipbob.com/wp-content/uploads/2019/11/linkedin-blue.svg)](https://www.linkedin.com/company/shipbob-inc-) - [![Facebook](https://www.shipbob.com/wp-content/uploads/2019/11/facebook-blue.svg)](https://www.facebook.com/LoveShipBob/) - [![Twitter](https://www.shipbob.com/wp-content/uploads/2019/11/twitter-blue.svg)](https://twitter.com/shipbob) - [![Youtube](https://www.shipbob.com/wp-content/uploads/2019/11/youtube-blue.svg)](https://www.youtube.com/channel/UCyKm9fpP6V9ns84rVClCvMw) © Copyright ShipBob, Inc. All Rights Reserved. 120 N Racine Ave. Suite 100 Chicago, IL 60607 ### Company - [Blog](https://www.shipbob.com/blog/) - [About](https://www.shipbob.com/about/) - [Resources](https://resources.shipbob.com/?hsLang=en) - [Careers](https://www.shipbob.com/careers/) - [Events](https://www.shipbob.com/events/) - [Press](https://www.shipbob.com/press/) - [Product](https://www.shipbob.com/product/) - [Pricing](https://www.shipbob.com/pricing/) - [Contact Us](https://www.shipbob.com/contact/) - [Help Center](https://support.shipbob.com/s/) ### Integrations & Partners - [Become a Partner](https://www.shipbob.com/become-partner/) - [All Partners](https://www.shipbob.com/partners/) - [Shopify](https://www.shipbob.com/partners/shopify/) - [TikTok Shop](https://www.shipbob.com/partners/fbt/) - [Affiliates](https://www.shipbob.com/affiliates/) - [BigCommerce](https://www.shipbob.com/partners/bigcommerce/) - [Marketplaces](https://www.shipbob.com/partners/#MarketplaceSolutions) - [NetSuite](https://www.shipbob.com/partners/netsuite/) - [Returns Management](https://www.shipbob.com/partners/#ReturnsManagementSoftware) - [ShipBob Developer APIs](https://developer.shipbob.com/) - [Walmart](https://www.shipbob.com/walmart-twoday-delivery/) ### Legal - [Privacy Policy](https://www.shipbob.com/privacy-policy/) - [Terms & Conditions](https://www.shipbob.com/terms-of-service/) - [Supplier Code of Conduct](https://www.shipbob.com/supplier-code-of-conduct/) ### Resources - [Product Releases](https://www.shipbob.com/releases/) - [How to Choose a 3PL](https://resources.shipbob.com/how-to-choose-a-fulfillment-partner?hsLang=en) - [Switching 3PLs Guide](https://resources.shipbob.com/guide-switching-fulfillment-partners?hsLang=en) - [ShipBob Locations](https://www.shipbob.com/shipbob-locations/) - [Growth Plan for Startups](https://www.shipbob.com/growth-plan/) - [Health, Beauty, and Wellness Fulfillment](https://www.shipbob.com/resources/shipping-solutions-for-health-beauty-and-wellness-brands/) - [Shopify + ShipBob](https://resources.shipbob.com/shipbob-shopify-plus-booklet/?hsLang=en) - [WMS Guide](https://resources.shipbob.com/how-to-choose-a-wms?hsLang=en)