--- title: Ecommerce Operators Series | S2 E2 | Tracey Wallace of Doris Sleep description: Learn how Tracey Wallace, founder and CEO of the DTC pillow brand Doris Sleep built a truly end-to-end sustainable supply chain from sourcing to delivery. image: https://operators.shipbob.com/hubfs/S2%20EPISODE%202.png --- ![partner-nav-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Partner%20LP%20Files/partner-nav-dots.svg) [![operator-series](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Final%20Assets/operator-series.svg)](https://www.shipbob.com/) × Every Wednesday @ 1PM CT - [HOME](https://operators.shipbob.com/) - [ON-DEMAND SESSIONS](https://operators.shipbob.com/library-unlocked) ☰ Every Wednesday @ 1PM CT - [HOME](https://operators.shipbob.com/) - [ON-DEMAND SESSIONS](https://operators.shipbob.com/library-unlocked) [ABOUT SHIPBOB](https://www.shipbob.com/product/) ![unlocked-icon-webinar-recording](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20Recording%20Page%20Assets/unlocked-icon-webinar-recording.svg) UNLOCKED ## Building a DTC brand with a sustainable end-to-end supply chain **HOSTED BY CASEY ARMSTRONG**   ● 1 HOUR Learn how Tracey Wallace used her family's Texas manufacturing business to launch an end-to-end sustainable ecommerce brand. START WATCHING NOW ► [MORE LIKE THIS](https://operators.shipbob.com/doris-sleep-unlocked#videocolumncontainer) ## Building a DTC brand with a sustainable end-to-end supply chain **HOSTED BY CASEY ARMSTRONG**   ● 1 HOUR Learn how Tracey Wallace used her family's Texas manufacturing business to launch an end-to-end sustainable ecommerce brand. ## Is Listening More Your Style? Check out the Operators Series podcast where we share interviews with e-commerce founders and operators like you. [![apple-podcast-button-fix](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20Recording%20Page%20Assets/apple-podcast-button-fix.svg)  ](https://podcasts.apple.com/us/podcast/operators-series/id1569574138)   [![amazon-music-button](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Final%20Assets/amazon-music-button.svg)    ](https://www.amazon.com/item_name/dp/B08K5BZCFX) [![spotify-button-fix](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20Recording%20Page%20Assets/spotify-button-fix.svg)](https://open.spotify.com/show/6p0LNtC2r4TJiPSJgNem3O) ## About This Webinar Doris Sleep isn’t your typical pillow brand — this female-founded, American-made business creates luxury pillows using materials that come... from landfills. We’ll learn how Tracey used her family's third-generation manufacturing business to build a truly end-to-end eco-friendly ecommerce brand. From sourcing raw materials to ensuring her package inserts are chemical and toxic dye free, you'll learn all of the eco-friendly tips to building a truly sustainable (and low waste) brand. ### In this webinar you'll learn how to: - Find the right fulfillment partner when you have large items that are expensive to ship. - Build an eco-friendly and sustainable end-to-end experience from sourcing to delivery. - Leverage a headless commerce solution to build the perfect ecommerce store experience. - Find your “why” and build a brand around that mission. - Determine when it's time to replace your pillows. ![Doris Hero](https://operators.shipbob.com/hubfs/Doris%20Hero.png) ## About the Speakers ![partner-quotes-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Partner%20LP%20Files/partner-quotes-dots.svg) ![Tracey Wallace](https://operators.shipbob.com/hs-fs/hubfs/Tracey%20Wallace.png?width=250&height=250&name=Tracey%20Wallace.png) ### Tracey Wallace *Founder & CEO, Doris Sleep* Tracey is the founder of Doris Sleep. She is also the Director of Marketing at MarketerHire, the marketplace for fast-growth B2B and DTC brands looking for high-quality, pre-vetted freelance marketing talent. Before that, she was the Global Editor-in-Chief at BigCommerce. She is a fifth generation Texan, the granddaughter of a depression-era baby turned WWII fighter jet pilot turned self-made millionaire, and wifed up to the truest of heroes, a pediatric trauma nurse, who keeps any of Tracey’s own complaints about business, and marketing in perspective. ![partner-quotes-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Partner%20LP%20Files/partner-quotes-dots.svg) ![Matt Crawford](https://operators.shipbob.com/hs-fs/hubfs/Matt%20Crawford.png?width=250&height=250&name=Matt%20Crawford.png) ### Matt Crawford *General Manager of Shipping at BigCommerce* Matt Crawford is the General Manager of Shipping at BigCommerce - a leading SaaS ecommerce platform. Matt is an expert on the different ways eCommerce merchants can use shipping to provide customers with a great experience and how BigCommerce and ShipBob are enabling merchants to do just that. YOUR HOST ## Casey Armstrong *Chief Marketing Officer, ShipBob* Casey Armstrong is the CMO of ShipBob, the leading cloud-based logistics platform that supports over 5,00 ecommerce brands across 17 fulfillment centers in four countries. Prior to ShipBob, Casey was the VP of Marketing at BigCommerce and SVP at Watchmaster. ![webinar-host-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20LP%20Files/webinar-host-dots.svg) ![webinar-host-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20LP%20Files/webinar-host-dots.svg) ![webinar-host-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20LP%20Files/webinar-host-dots.svg) ![webinar-host-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20LP%20Files/webinar-host-dots.svg) ![Screen Shot 2021-06-25 at 12.56.49 PM](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20Recording%20Page%20Assets/Screen%20Shot%202021-06-25%20at%2012.56.49%20PM.png) ## About the Brand Doris Sleep offers luxury bed pillows filled with 100% certified recycled plastic bottle fiber manufactured and produced in the U.S. For every pound of fiber fill, 22 plastic bottles are re-directed from landfills for upcycling. In addition to their sourcing commitments, Doris Sleep works with factories dedicated to no-foam. Their factory partners are US-based and produce and manufacture only cotton and 100% certified recycled plastic bottle fill. ![partner-quotes-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Partner%20LP%20Files/partner-quotes-dots.svg) ![Doris Sleep Burst](https://operators.shipbob.com/hs-fs/hubfs/Doris%20Sleep%20Burst.png?width=300&height=300&name=Doris%20Sleep%20Burst.png) ## About the Partner ![bigcommerce logo](https://operators.shipbob.com/hs-fs/hubfs/bigcommerce%20logo.png?width=213&name=bigcommerce%20logo.png) BigCommerce is a leading software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. As a leading open SaaS solution, BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. ## Watch These Too! [![Andrea Lisbona, Founder of Touchland](https://operators.shipbob.com/hubfs/S2%20EPISODE%201.png)](https://operators.shipbob.com/touchland-unlocked?hsLang=en) [**Building a viral community without the influence price tag.**](https://operators.shipbob.com/touchland?hsLang=en) - ● WITH ANDREA LIBSONA 56min Learn how Touchland revolutionized hand sanitizer and became a staple for businesses & consumers everywhere. [![Carbon neutral fulfillment](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Video%20Library%20Assets/Video%20Thumbnail%20Images/S2%20EPISODE%203.png)](https://operators.shipbob.com/pachama-unlocked?hsLang=en) [****Making sustainable commitments by offsetting your fulfillment footprint.****](https://operators.shipbob.com/pachama?hsLang=en) - ● EARTH DAY SPECIAL 56min Learn how two DTC brands are leveraging the latest AI technology to offset emissions. [![Cofounders of R. Riveter](https://operators.shipbob.com/hubfs/S2%20EP8.png)](https://operators.shipbob.com/rriveter-unlocked?hsLang=en) [**Meet the founders empowering military spouses through DTC employment.**](https://operators.shipbob.com/rriveter?hsLang=en) - ● CO-FOUNDERS OF R. RIVETER 56min Grow a brand that lands on Shark Tank and QVC - with a fulfillment strategy to meet demand. GET IN TOUCH WITH SHIPBOB ## Looking for a fulfillment solution? [Request a Quote](https://www.shipbob.com/quote/?utm_source=Operators+Series&utm_medium=Operators+Series+Recording+Page&utm_campaign=Doris+Sleep&utm_id=Partner+Marketing) Get in touch with Shipbob # Looking for a fulfilment solution? [Request a Quote](https://www.shipbob.com/quote/) [![ShipBob](https://www.shipbob.com/wp-content/uploads/2019/11/logo-footer.svg)](https://www.shipbob.com) ### Picked, packed, and shipped. - [![LinkedIn](https://www.shipbob.com/wp-content/uploads/2019/11/linkedin-blue.svg)](https://www.linkedin.com/company/shipbob-inc-) - [![Facebook](https://www.shipbob.com/wp-content/uploads/2019/11/facebook-blue.svg)](https://www.facebook.com/LoveShipBob/) - [![Twitter](https://www.shipbob.com/wp-content/uploads/2019/11/twitter-blue.svg)](https://twitter.com/shipbob) - [![Youtube](https://www.shipbob.com/wp-content/uploads/2019/11/youtube-blue.svg)](https://www.youtube.com/channel/UCyKm9fpP6V9ns84rVClCvMw) © Copyright ShipBob, Inc. 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