About This Webinar

Christopher Lander is the founder of BASIS, a brand incubator with *four* ecommerce brands under his control. His mission: to disrupt the dental, hair, and skincare industries with innovative products and new approaches to self-care for the whole family.

In this episode, we’re exploring the growth story of one of those brands he founded, Autobrush, a revolutionary, all-in-one oral health care system that has been widely celebrated by parents and disability advocates. We’re sitting down with Chris to learn how he took a radical idea for better brushing mainstream.

In this webinar you'll learn how to:

• Influence consumer habits to encourage new product adoption, and drive brand awareness.
• Balance marketing budgets across a diverse product portfolio.
• Offer fast and affordable shipping without hurting margins.
• Expand to new sales channels and marketplaces.

YOUR HOST

Casey Armstrong

Chief Marketing Officer, ShipBob

Casey Armstrong is the CMO of ShipBob, the leading cloud-based logistics platform that supports over 5,00 ecommerce brands across 17 fulfillment centers in four countries. Prior to ShipBob, Casey was the VP of Marketing at BigCommerce and SVP at Watchmaster.

About the Brand

AutoBrush, is on a mission to transform the oral care industry and constantly pursue innovation to create oral care products that meet today's needs. AutoBrush utilizes the ADA-approved BASS brushing technique to clean all surface areas of your teeth at a perfect 45° angle. With up to 30,000 sonic pulses per minute, you’ll get a whole-mouth clean in just 30 seconds.