--- title: Ecommerce Operators Series | S2 E10 | Meet Neil Callahan of GREATS description: Learn how GREATS is navigating the evolution from DTC startup to a global portfolio brand, while implementing social and environment initiatives. image: https://operators.shipbob.com/hubfs/S2%20EPISODE%2010%20-%20GREATS.png --- ![partner-nav-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Partner%20LP%20Files/partner-nav-dots.svg) [![operator-series](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Final%20Assets/operator-series.svg)](https://operators.shipbob.com?hsLang=en) × Every Wednesday @ 1PM CT - [HOME](https://operators.shipbob.com/) - [ON-DEMAND SESSIONS](https://operators.shipbob.com/library) ☰ Every Wednesday @ 1PM CT - [HOME](https://operators.shipbob.com/) - [ON-DEMAND SESSIONS](https://operators.shipbob.com/library) [ABOUT SHIPBOB](https://www.shipbob.com/product/) ![unlocked-icon-webinar-recording](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20Recording%20Page%20Assets/unlocked-icon-webinar-recording.svg) LOCKED ## Learn how the DTC brand GREATS is staying relevant, going global, and giving back. **HOSTED BY CASEY ARMSTRONG**   ● 1 HOUR Don't miss our chat with Neil Callahan, the president of GREATS. We'll discuss the transition from DTC startup to global portfolio brand, how they keep customers coming back, and their industry-leading social and environmental initiatives. START WATCHING NOW ► [MORE LIKE THIS](https://operators.shipbob.com/greats#videocolumncontainer) ## Learn how the DTC brand GREATS is staying relevant, going global, and giving back. **HOSTED BY CASEY ARMSTRONG**   ● 1 HOUR Don't miss our chat with Neil Callahan, the president of GREATS. We'll discuss the transition from DTC startup to global portfolio brand, how they keep customers coming back, and their industry-leading social and environmental initiatives. ## Is Listening More Your Style? Check out the Operators Series podcast where we share interviews with e-commerce founders and operators like you. [![apple-podcast-button-fix](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20Recording%20Page%20Assets/apple-podcast-button-fix.svg)  ](https://podcasts.apple.com/us/podcast/operators-series/id1569574138)   [![amazon-music-button](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Final%20Assets/amazon-music-button.svg)    ](https://www.amazon.com/item_name/dp/B08K5BZCFX) [![spotify-button-fix](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20Recording%20Page%20Assets/spotify-button-fix.svg)](https://open.spotify.com/show/6p0LNtC2r4TJiPSJgNem3O) ## About This Webinar GREATS was founded in 2014 with a vision to sell high-quality essential sneakers direct-to-consumer. The Brooklyn-based luxury shoe brand manufactures its sneakers, boots and pool slides at the same factories as designer brands, at a fraction of the price. After becoming the leading DTC sneaker brand, GREATS was acquired by Steven Madden. Now it is under the leadership of Neil Callahan who continues to guide the brand strategy and maintain its position as a leading global sneaker brand. We're sitting down with Neil to learn how almost two decades in the footwear industry is shaping his vision for the next chapter of GREATS, and how they are leading the industry in social and environmental initiatives by partnering with ShoppingGives. ### In this webinar you'll learn how to: - Increase efficiencies across performance marketing channels to drive revenue and long-term profitability. - Create purposeful and profitable relationships with customers through social impact initiatives. - Execute a strategic reorganization while maintaining a brand's essence after a founder leaves. - Define a go-to-market strategy for new product releases and seasonal campaigns focused on new growth and retention. - Develop a growing international business through brand and wholesale partnerships. ![Greats](https://operators.shipbob.com/hubfs/Greats.png) ## About the Speakers ![partner-quotes-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Partner%20LP%20Files/partner-quotes-dots.svg) ![Neil Callahan](https://operators.shipbob.com/hs-fs/hubfs/Neil%20Callahan.png?width=250&height=250&name=Neil%20Callahan.png) ### Neil Callahan *President of GREATS* Neil Callahan is the President of GREATS and former Design Director at Steve Madden, Dolce Vita and Cole Haan. Earlier in his career he also teamed up with Clarks and Calvin Klein. In his spare time Neil likes to skateboard and spend time with his wife and two children. He has recently just bought a home in NYC and is busy building a skate park in his backyard...as you do! ![partner-quotes-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Partner%20LP%20Files/partner-quotes-dots.svg) ![Ronny Sage](https://operators.shipbob.com/hs-fs/hubfs/Ronny%20Sage.png?width=250&height=250&name=Ronny%20Sage.png) ### Ronny Sage *Founder of ShoppingGives* Ronny Sage is the Founder and CEO of ShoppingGives, a Certified B Corporation and an award-winning technology startup focused on building an economy of giving by creating a positive impact through everyday purchases. Leveraging his 12 years of digital marketing experience, he is helping retailers of all sizes create a positive impact for both their communities and bottom-lines. He believes that micro-actions lead to macro-effects and recognizes the potential to harness the power of consumption for positive impact. YOUR HOST ## Casey Armstrong *Chief Marketing Officer, ShipBob* Casey Armstrong is the CMO of ShipBob, the leading cloud-based logistics platform that supports over 5,00 ecommerce brands across 17 fulfillment centers in four countries. Prior to ShipBob, Casey was the VP of Marketing at BigCommerce and SVP at Watchmaster. ![webinar-host-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20LP%20Files/webinar-host-dots.svg) ![webinar-host-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20LP%20Files/webinar-host-dots.svg) ![webinar-host-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20LP%20Files/webinar-host-dots.svg) ![webinar-host-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20LP%20Files/webinar-host-dots.svg) ![Screen Shot 2021-06-25 at 12.56.49 PM](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Webinar%20Recording%20Page%20Assets/Screen%20Shot%202021-06-25%20at%2012.56.49%20PM.png) ## About the Brand GREATS designs classically inspired sneakers for men and women using luxury high quality materials and construction. Founded in 2014, it is the first sneaker brand designed in Brooklyn. All GREATS sneakers are made by top-rated factories that meet the highest standards of labor and environmental practices. Their team is dedicated to create a win/win/win—for the environment, for their partners, and especially for their fellow humans. ![partner-quotes-dots](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Partner%20LP%20Files/partner-quotes-dots.svg) ![GREATS](https://operators.shipbob.com/hubfs/GREATS.png) ## About the Partner ![shopping gives logo](https://operators.shipbob.com/hs-fs/hubfs/shopping%20gives%20logo.png?width=257&name=shopping%20gives%20logo.png) ShoppingGives began in 2015 as an organization to do good and make an impact at any scale. As time progressed, we saw a demand from consumers for the same and have evolved with our community. We build products to address the expectation for change. We are proud to bring our partner stores the ability to give back to organizations of all sizes; shoppers the ability to stretch their dollar for good; and organizations the funding to progress their missions. ## Watch These Too! [![S2 EPISODE 1](https://operators.shipbob.com/hubfs/S2%20EPISODE%201.png)](https://operators.shipbob.com/touchland-unlocked?hsLang=en) [**Growing a viral community without the influence price tag.**](https://operators.shipbob.com/touchland?hsLang=en) - ● WITH ANDREA LIBSONA 56m Learn how Touchland revolutionized hand sanitizer and became a staple for businesses & consumers everywhere. [![S2 EPISODE 6](https://operators.shipbob.com/hubfs/Shipbob%20landing%20page%20assets/Video%20Library%20Assets/Video%20Thumbnail%20Images/S2%20EPISODE%206%20(2).png)](https://operators.shipbob.com/romperjack?hsLang=en) [**From viral idea to launching a product in 60 days.**](https://operators.shipbob.com/romperjack?hsLang=en) - ● WITH JUSTIN CLARK1hr Learn how Justin Clark came up with the idea to start a line of men's rompers, beat out competitors. [![S2 EPISODE 4](https://operators.shipbob.com/hubfs/S2%20EPISODE%204.png)](https://operators.shipbob.com/aurora?hsLang=en) [**The secrets to growing a viral vitamin brand, revealed.**](https://operators.shipbob.com/aurora?hsLang=en) - ● WITH TOM MUCKLOW58m Join us as we sit down with the founder of Aurora, and learn the inspiration behind his morning wellness community. GET IN TOUCH WITH SHIPBOB ## Looking for a fulfillment solution? [Request a Quote](https://www.shipbob.com/quote/?utm_source=Operators+Series&utm_medium=Operators+Series+Recording+Page&utm_campaign=Greats&utm_id=Partner+Marketing) Get in touch with Shipbob # Looking for a fulfilment solution? [Request a Quote](https://www.shipbob.com/quote/) [![ShipBob](https://www.shipbob.com/wp-content/uploads/2019/11/logo-footer.svg)](https://www.shipbob.com) ### Picked, packed, and shipped. - [![LinkedIn](https://www.shipbob.com/wp-content/uploads/2019/11/linkedin-blue.svg)](https://www.linkedin.com/company/shipbob-inc-) - [![Facebook](https://www.shipbob.com/wp-content/uploads/2019/11/facebook-blue.svg)](https://www.facebook.com/LoveShipBob/) - [![Twitter](https://www.shipbob.com/wp-content/uploads/2019/11/twitter-blue.svg)](https://twitter.com/shipbob) - [![Youtube](https://www.shipbob.com/wp-content/uploads/2019/11/youtube-blue.svg)](https://www.youtube.com/channel/UCyKm9fpP6V9ns84rVClCvMw) © Copyright ShipBob, Inc. All Rights Reserved. 120 N Racine Ave. Suite 100 Chicago, IL 60607 ### Company - [Blog](https://www.shipbob.com/blog/) - [About](https://www.shipbob.com/about/) - [Resources](https://resources.shipbob.com/?hsLang=en) - [Careers](https://www.shipbob.com/careers/) - [Events](https://www.shipbob.com/events/) - [Press](https://www.shipbob.com/press/) - [Product](https://www.shipbob.com/product/) - [Pricing](https://www.shipbob.com/pricing/) - [Contact Us](https://www.shipbob.com/contact/) - [Help Center](https://support.shipbob.com/s/) ### Integrations & Partners - [Become a Partner](https://www.shipbob.com/become-partner/) - [All Partners](https://www.shipbob.com/partners/) - [Shopify](https://www.shipbob.com/partners/shopify/) - [TikTok Shop](https://www.shipbob.com/partners/fbt/) - [Affiliates](https://www.shipbob.com/affiliates/) - [BigCommerce](https://www.shipbob.com/partners/bigcommerce/) - [Marketplaces](https://www.shipbob.com/partners/#MarketplaceSolutions) - [NetSuite](https://www.shipbob.com/partners/netsuite/) - [Returns Management](https://www.shipbob.com/partners/#ReturnsManagementSoftware) - [ShipBob Developer APIs](https://developer.shipbob.com/) - [Walmart](https://www.shipbob.com/walmart-twoday-delivery/) ### Legal - [Privacy Policy](https://www.shipbob.com/privacy-policy/) - [Terms & Conditions](https://www.shipbob.com/terms-of-service/) - [Supplier Code of Conduct](https://www.shipbob.com/supplier-code-of-conduct/) ### Resources - [Product Releases](https://www.shipbob.com/releases/) - [How to Choose a 3PL](https://resources.shipbob.com/how-to-choose-a-fulfillment-partner?hsLang=en) - [Switching 3PLs Guide](https://resources.shipbob.com/guide-switching-fulfillment-partners?hsLang=en) - [ShipBob Locations](https://www.shipbob.com/shipbob-locations/) - [Growth Plan for Startups](https://www.shipbob.com/growth-plan/) - [Health, Beauty, and Wellness Fulfillment](https://www.shipbob.com/resources/shipping-solutions-for-health-beauty-and-wellness-brands/) - [Shopify + ShipBob](https://resources.shipbob.com/shipbob-shopify-plus-booklet/?hsLang=en) - [WMS Guide](https://resources.shipbob.com/how-to-choose-a-wms?hsLang=en)