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The secrets to growing a viral vitamin brand, revealed

HOSTED BY CASEY ARMSTRONG    1 HOUR

Join us as we sit down with the founder of Aurora and learn the secrets to building a successful viral vitamin brand.

The secrets to growing a viral vitamin brand, revealed

HOSTED BY CASEY ARMSTRONG    1 HOUR

Join us as we sit down with the founder of Aurora and learn the secrets to building a successful viral vitamin brand.

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About This Webinar

Aurora is more than just a vitamin brand — it's a morning wellness community.

After moving to New York City to pursue a career in technology, founder and CEO Tom Mucklow realized he needed a healthier way to jumpstart his mornings.

Armed with the idea, Tom set out to create the perfect recipe for an all-in-one morning supplement. Spoiler Alert: Creating a viral supplement brand is harder than you think, so learn from his mistakes.

Join us as we sit down with Tom, where he’ll reveal his secrets to building a successful viral vitamin brand and how he keeps tabs on the latest ecommerce technology and trends.

In this webinar you'll learn how to:

  • Move from self-fulfillment to a fulfillment partner.
  • Build a passionate community that amplifies your brand without the influencer price tag.
  • Pick the right technology stack to get you started and keep costs low.
  • Find the right sourcing partner to develop your dream product.
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About the Speakers

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Tom Mucklow

Founder & CEO, Aurora Supplements

Originally from the United Kingdom, Tom is an ecommerce founder and direct-to-consumer investor focused on health and wellness products.

As founder, Tom works with the leading nutritionists, herbalists and development chefs to build out a range of morning focused products to help people get the most out of their mornings.

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Matt Houlemard

Technology Partner Manager at ReCharge Payments

Matt works closely with ReCharge merchants to implement subscription strategies that increase loyalty, drive retention and reduce chum.

Prior to ReCharge, Matt worked at CartHook helping merchants optimize customer acquistion and increase average order values.

YOUR HOST

Casey Armstrong

Chief Marketing Officer, ShipBob

Casey Armstrong is the CMO of ShipBob, the leading cloud-based logistics platform that supports over 5,00 ecommerce brands across 17 fulfillment centers in four countries. Prior to ShipBob, Casey was the VP of Marketing at BigCommerce and SVP at Watchmaster.

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About the Brand

Aurora is a morning wellness brand that provides plant-based supplements designed to help people get the most out of their mornings and to simplify health goals by making powerful vitamins, adaptogens and antioxidants more accessible. To continue to help people start their days off strong, Aurora is expected to launch a range of healthy, convenient breakfast products within the year.

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About the Partner

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ReCharge is guided by the mission to power subscriptions for the fastest growing brands. The Recharge platform allows merchants to reduce their chum and increase lifetime value by creating a seamless buying experience. ReCharge is used by over 15,000 merchants, including Native Deoderant, Lovevery, OAtly, and Battlebox, shipping to over 20 million end customers worldwide.

Watch These Too!

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S2 EPISODE 2

Building a DTC brand with a sustainable end-to-end supply chain

  • WITH TRACEY WALLACE1hr

Hear how Tracey Wallace built a luxury pillow line with an eco-friendly approach, and a sustainable supply chain.

S2 EPISODE 3

The secrets to growing a viral vitamin brand, revealed

  • WITH TOM MUCKLOW58min

Join us as we sit down with the founder of Aurora, and learn the inspiration behind his morning wellness community.

GET IN TOUCH WITH SHIPBOB

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