HOSTED BY CASEY ARMSTRONG ● 1 HOUR
Join us as we sit down with the founder of Aurora and learn the secrets to building a successful viral vitamin brand.
Aurora is more than just a vitamin brand — it's a morning wellness community.
After moving to New York City to pursue a career in technology, founder and CEO Tom Mucklow realized he needed a healthier way to jumpstart his mornings.
Armed with the idea, Tom set out to create the perfect recipe for an all-in-one morning supplement. Spoiler Alert: Creating a viral supplement brand is harder than you think, so learn from his mistakes.
Join us as we sit down with Tom, where he’ll reveal his secrets to building a successful viral vitamin brand and how he keeps tabs on the latest ecommerce technology and trends.
Founder & CEO, Aurora Supplements
Originally from the United Kingdom, Tom is an ecommerce founder and direct-to-consumer investor focused on health and wellness products.
As founder, Tom works with the leading nutritionists, herbalists and development chefs to build out a range of morning focused products to help people get the most out of their mornings.
Technology Partner Manager at ReCharge Payments
Matt works closely with ReCharge merchants to implement subscription strategies that increase loyalty, drive retention and reduce chum.
Prior to ReCharge, Matt worked at CartHook helping merchants optimize customer acquistion and increase average order values.
Chief Marketing Officer, ShipBob
Casey Armstrong is the CMO of ShipBob, the leading cloud-based logistics platform that supports over 5,00 ecommerce brands across 17 fulfillment centers in four countries. Prior to ShipBob, Casey was the VP of Marketing at BigCommerce and SVP at Watchmaster.
Aurora is a morning wellness brand that provides plant-based supplements designed to help people get the most out of their mornings and to simplify health goals by making powerful vitamins, adaptogens and antioxidants more accessible. To continue to help people start their days off strong, Aurora is expected to launch a range of healthy, convenient breakfast products within the year.
ReCharge is guided by the mission to power subscriptions for the fastest growing brands. The Recharge platform allows merchants to reduce their chum and increase lifetime value by creating a seamless buying experience. ReCharge is used by over 15,000 merchants, including Native Deoderant, Lovevery, OAtly, and Battlebox, shipping to over 20 million end customers worldwide.
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