HOSTED BY CASEY ARMSTRONG ● 1 HOUR
Learn how Tracey Wallace used her family's Texas manufacturing business to launch an end-to-end sustainable ecommerce brand.
Doris Sleep isn’t your typical pillow brand — this female-founded, American-made business creates luxury pillows using materials that come... from landfills.
We’ll learn how Tracey used her family's third-generation manufacturing business to build a truly end-to-end eco-friendly ecommerce brand. From sourcing raw materials to ensuring her package inserts are chemical and toxic dye free, you'll learn all of the eco-friendly tips to building a truly sustainable (and low waste) brand.
Founder & CEO, Doris Sleep
Tracey is the founder of Doris Sleep. She is also the Director of Marketing at MarketerHire, the marketplace for fast-growth B2B and DTC brands looking for high-quality, pre-vetted freelance marketing talent. Before that, she was the Global Editor-in-Chief at BigCommerce.
She is a fifth generation Texan, the granddaughter of a depression-era baby turned WWII fighter jet pilot turned self-made millionaire, and wifed up to the truest of heroes, a pediatric trauma nurse, who keeps any of Tracey’s own complaints about business, and marketing in perspective.
General Manager of Shipping at BigCommerce
Matt Crawford is the General Manager of Shipping at BigCommerce - a leading SaaS ecommerce platform. Matt is an expert on the different ways eCommerce merchants can use shipping to provide customers with a great experience and how BigCommerce and ShipBob are enabling merchants to do just that.
Chief Marketing Officer, ShipBob
Casey Armstrong is the CMO of ShipBob, the leading cloud-based logistics platform that supports over 5,00 ecommerce brands across 17 fulfillment centers in four countries. Prior to ShipBob, Casey was the VP of Marketing at BigCommerce and SVP at Watchmaster.
Doris Sleep offers luxury bed pillows filled with 100% certified recycled plastic bottle fiber manufactured and produced in the U.S. For every pound of fiber fill, 22 plastic bottles are re-directed from landfills for upcycling.
In addition to their sourcing commitments, Doris Sleep works with factories dedicated to no-foam. Their factory partners are US-based and produce and manufacture only cotton and 100% certified recycled plastic bottle fill.
BigCommerce is a leading software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. As a leading open SaaS solution, BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use.
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