HOSTED BY CASEY ARMSTRONG ● 1 HOUR
Learn how Leonie made her strategic pivot, launched during a pandemic, and leveraged ShipBob’s global fulfillment solution to get her time (and life) back.
Despite launching during the pandemic, Juspy’s gained momentum in the functional food category.
When Leonie Lynch first started Juspy she was juggling motherhood, studying for a PhD, and running a new business. After a frustrating several-year journey, she made a big pivot in May 2019 — instead of a fresh ready-made drink, she reformulated it into a shelf-stable product.
Learn how Leonie made her strategic pivot, launched during a pandemic, and leveraged ShipBob’s global fulfillment solution to get her life back while saving money on shipping.
Founder & CEO, Juspy
In 2016 Leonie started a functional food company – Juspy. The first product on its portfolio is a real-food drink, filled to the brim with nutrients and packed with collagen and protein. In it 10 amazing ingredients, each chosen with a specific purpose – to nourish the body inside-out.
Chief Marketing Officer, ShipBob
Casey Armstrong is the CMO of ShipBob, the leading cloud-based logistics platform that supports over 5,00 ecommerce brands across 17 fulfillment centers in four countries. Prior to ShipBob, Casey was the VP of Marketing at BigCommerce and SVP at Watchmaster.
Based in Ireland, Juspy is a powdered formula that’s more than a collagen supplement, protein powder, a meal replacement, and healthy snack — it’s a clean label lifestyle product that is high in protein, with good fats and antioxidants, that’s gut-healthy, satisfies a chocoholic’s sweet tooth, and can help you nourish your body inside-out.
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