Season 2 | Episode 9
Transforming a seasonal product into year-round business.
Learn how this founder brought a seasonal product to market, and expanded to year-round success.
We're sitting down with Curt Nichols to learn how he built Glade Optics from a seasonal business, to a year-round leader in mountain gear using targeted community outreach, deep customer insights, and targeted post-purchase offers.
We'll also hear from the CEO of CartHook, Emily Foreman on how brands like Glade are using post-purchase offers to collect untapped revenue and drive higher AOV.
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ON OUR NEXT EPISODE
Curt Nichols started Glade Optics as a side project while working at a market research firm in 2016. As he helped consumer-facing companies navigate the shift from physical to digital stores, he saw brands unlock massive returns by applying DTC principles to highly commoditized product categories.
We're sitting down with Curt to learn how Glade Optics grew from a seasonal business, to a year-round leader in mountain gear using targeted community outreach, deep customer insights, and targeted post-purchase offers..
We'll also hear from the CEO of CartHook Emily Foreman on how brands like Glade are using post-purchase offers to collect untapped revenue and drive higher AOV.
Founder, Glade Optics
Curt started Glade after consulting for various direct to consumer brands as a research consultant at Forrester Research. A lifelong skier, Curt was able to identify the market opportunity for Glade by marrying his research and consulting expertise in the consumer space with his knowledge and passion for skiing. As the sole employee, Curt built Glade from concept to seven figures in revenue and now manages a team of employees across the U.S. A student of the industry, Curt is deeply interested in the future of commerce.
CEO of CartHook
Emily Foreman is the CEO at CartHook. With over 15 years of experience in email marketing, telecom, and customer service, she moved into ecommerce by joining CartHook in 2018. At CartHook, she led the support and success teams and worked closely with leading Shopify brands to execute their post-purchase upsell strategies. Emily’s dedication to the merchant and customer experiences has skyrocketed numerous Shopify brands’ ROI and AOV with CartHook, the leading way to add real one-click post-purchase offers in the Shopify checkout. With CartHook, you can increase your revenue and make your customers love your brand.
Glade is an independent ski brand born in Vermont and built in Colorado. In everything we do, we aim to celebrate, support and add to skiing's distinct grassroots culture. We’ve combined the best elements of durability, comfort, and performance from across the industry to establish a new category and point of view on ski gear.
The industry has changed. Nine of the top ten goggle and helmet brands are now owned by a parent corporation. As the industry consolidated the spirit and soul of skiing was lost. We aim to change that.
Chief Marketing Officer, ShipBob
Casey Armstrong is the CMO of ShipBob, the leading cloud-based logistics platform that supports over 5,000 ecommerce brands with 21 fulfillment centers across the United States, Canada, Europe, United Kingdom, and Australia. Prior to ShipBob, Casey was the VP of Marketing at BigCommerce and SVP at Watchmaster.