Ecommerce Operators Series | S2 E10 | Meet Neil Callahan of GREATS

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Learn how the DTC brand GREATS is staying relevant, going global, and giving back.

HOSTED BY CASEY ARMSTRONG ● 1 HOUR

Don't miss our chat with Neil Callahan, the president of GREATS. We'll discuss the transition from DTC startup to global portfolio brand, how they keep customers coming back, and their industry-leading social and environmental initiatives.

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Learn how the DTC brand GREATS is staying relevant, going global, and giving back.

HOSTED BY CASEY ARMSTRONG ● 1 HOUR

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About This Webinar

GREATS was founded in 2014 with a vision to sell high-quality essential sneakers direct-to-consumer. The Brooklyn-based luxury shoe brand manufactures its sneakers, boots and pool slides at the same factories as designer brands, at a fraction of the price. After becoming the leading DTC sneaker brand, GREATS was acquired by Steven Madden. Now it is under the leadership of Neil Callahan who continues to guide the brand strategy and maintain its position as a leading global sneaker brand.

We're sitting down with Neil to learn how almost two decades in the footwear industry is shaping his vision for the next chapter of GREATS, and how they are leading the industry in social and environmental initiatives by partnering with ShoppingGives.

In this webinar you'll learn how to:

Increase efficiencies across performance marketing channels to drive revenue and long-term profitability.
Create purposeful and profitable relationships with customers through social impact initiatives.
Execute a strategic reorganization while maintaining a brand's essence after a founder leaves.
Define a go-to-market strategy for new product releases and seasonal campaigns focused on new growth and retention.
Develop a growing international business through brand and wholesale partnerships.

About the Speakers

Neil Callahan

President of GREATS

Neil Callahan is the President of GREATS and former Design Director at Steve Madden, Dolce Vita and Cole Haan. Earlier in his career he also teamed up with Clarks and Calvin Klein. In his spare time Neil likes to skateboard and spend time with his wife and two children. He has recently just bought a home in NYC and is busy building a skate park in his backyard...as you do!

Ronny Sage

Founder of ShoppingGives

Ronny Sage is the Founder and CEO of ShoppingGives, a Certified B Corporation and an award-winning technology startup focused on building an economy of giving by creating a positive impact through everyday purchases.

Leveraging his 12 years of digital marketing experience, he is helping retailers of all sizes create a positive impact for both their communities and bottom-lines. He believes that micro-actions lead to macro-effects and recognizes the potential to harness the power of consumption for positive impact.

YOUR HOST

Casey Armstrong

Chief Marketing Officer, ShipBob

Casey Armstrong is the CMO of ShipBob, the leading cloud-based logistics platform that supports over 5,00 ecommerce brands across 17 fulfillment centers in four countries. Prior to ShipBob, Casey was the VP of Marketing at BigCommerce and SVP at Watchmaster.

About the Brand

GREATS designs classically inspired sneakers for men and women using luxury high quality materials and construction. Founded in 2014, it is the first sneaker brand designed in Brooklyn. All GREATS sneakers are made by top-rated factories that meet the highest standards of labor and environmental practices. Their team is dedicated to create a win/win/win—for the environment, for their partners, and especially for their fellow humans.

About the Partner

ShoppingGives began in 2015 as an organization to do good and make an impact at any scale. As time progressed, we saw a demand from consumers for the same and have evolved with our community. We build products to address the expectation for change.

We are proud to bring our partner stores the ability to give back to organizations of all sizes; shoppers the ability to stretch their dollar for good; and organizations the funding to progress their missions.